Article On Brand Image

Perspective sources definition of brand image blanket definitions.

Article on brand image. Brand image is simply an impression or an imprint of the brand developed over a period of time in the consumer s mindset. In the 2006 article emotional branding and the strategic value of the doppelgänger brand image thompson rindfleisch and arsel suggest that a doppelgänger brand image can be a benefit to a brand if taken as an early warning sign that the brand is losing emotional authenticity with its market. Regardless of your industry you need a rock solid brand to stand out among competitors and capture customers attention. Positive brand image enhances the goodwill and brand value of an organization.

Today it is a mix of the associations consumers make based on every interaction they have with your business. Brand image is more than a logo that identifies your business product or service. A simple definition of brand image could be the customers perception of the brand based on their interactions and experience with the brand or their beliefs of what the brand could be. Other words brand image and brand awareness are the basis and sources of brand equity.

According to keller 1993 positive brand image could be established by connecting the unique and strong brand association with table 1. Design templates and create brand standards for your marketing materials. Brand image concept in the brand literature. In this article i ll explain what brand image is the importance of brand image and some examples of companies that excel at conveying their brand image.

I ll also discuss how to create a brand image from scratch and how to improve yours if it s not quite meeting your expectations. Brand image is everything in today s cutthroat business environment and 24 7 news and information cycle. You don t need to be fancy just consistent. Building a brand image helps in shortening the decision making process.

To sum up brand image is the customer s net extract from the brand. Building a foundation for a strong brand image. Positive brand image is exceeding the customers expectations. Brand image is the perception of the brand in the mind of the customer.

It is an aggregate of beliefs ideas and impressions that a customer holds regarding the brand. Brand image is the objective and mental feedback of the consumers when they purchase a product. I hope this article helped you to have a clearer idea of what branding means.