Brand Elements Choice Criteria With Examples

The company name is based on one of the founder s name in us but it has no inherent meaning binding to a specific type of product.

Brand elements choice criteria with examples. On the surface naming a brand may seem easy enough. Consumers over period of time are able to identify the brand through brand elements. For example a brand of baby care products can have an image of a baby with mild colors tender look soft music for the jingle a name suggesting baby care etc. The cohesiveness of the brand identity depends on the extent to which the brand elements are consistent.

The brand is represented by the various tangible elements that create and formulate a visual auditory and olfactory brand identity resulting in the innate and inherent brand elements. It is therefore better to include multiple brand elements. Let s get to it. Brand elements facilitate the process of consumer brain mapping and play a key role in building brand equity.

For example unique selling proposition usp logo style brand ambassador etc. Brand elements should be able to reach various product categories and remain the same across the cultural and geographical regions. Seth godin has a great definition of brand that addresses this point. It also means that to what extent brand elements are able to improve brand equity across geographical boundaries and market segments.

Strategi berani propan. A brand is the set of expectations memories stories and relationships that taken together account for a consumer s decision to choose one product or service. Putting brand elements all together the entire set of brand elements makes up the brand identity the contribution of all brand elements to awareness and image. We are on a mission of providing a free world class education for anyone anywhere and offer.

For instance the brand logo tagline color palette all the marketing and promotional materials letterheads signage messaging and communication and so on are all tangible representations of the brand. For example apple and blackberry as brand names represent fruits thus they don t restrict brand and product extensions. We ve also included real brand examples to show how these elements are utilized to build a strong identity. It s a symbol that represents a deeper emotional tie.

It is difficult to choose a brand element that satisfies all the features. Thanks for watching subscribe to become a part of gyanpost like comment share and enjoy the videos. Brand name refers to the word or words used to identify the company product service or concept. 5 adaptability is the extent to which brand elements can be adapted over time.