Brand Identity Vs Brand Image

It s the voice you give your product or service.

Brand identity vs brand image. In conclusion the brand identity is nothing more than the way the company establishes the brand name and wants users to perceive it and it is largely in the hands of the company and the efforts made by it. Brand identity vs brand image the difference between brand image and brand identity is derived from the core concept of branding and how customers perceive it. Brand image is the perception of your product or brand by consumers. Brand message is untied by the consumer in the form of brand image.

Brand can be classified as a symbol mark logo name word sentence or a mix of these items which companies use to differentiate them from other sellers in the market brand is considered an important aspect of marketing nowadays and. Conclusion brand identity vs brand image. It s what they hear. Brand image is perceived by the receiver or the consumer.

Brand identity is how you want the consumer to perceive your product or brand. To conclude it can be stated that it is very important for a company to live up to the brand identity it has generated and the way it has presented itself in the market so that a positive brand image is created in the minds of the customer. It helps to shape the personality of the product service or company. The brand identity is under the control of the company to establish it while the brand image is totally out of their control but under that of the users.

Brand message is tied together in terms of brand identity.