Brand Image Advantages And Disadvantages

When your product or service is in the marketplace for an extended time then your image or brand message can begin to feel stagnant.

Brand image advantages and disadvantages. A brand image and reputation cannot be established in a few weeks. Establishing a local or international brand requires years of sustained advertising high levels of quality and exceptional customer service. The advantages disadvantages of branding identity. They need to incur huge costs on advertising and publicity programs for maintaining their brand image.

Certain areas of branding require extensive monitoring as well as posing high costs and certain risks. You could even become irrelevant to your targeted demographics. Brand extension in unrelated markets may lead to loss of reliability if a brand name is extended too far. Branding is the process of communicating the value of your company and its products to a target market.

The branding process involves huge development costs on the part of the business. Brand extension refers to the use of a successful brand name to launch a new or modified product in the same broad market. When a brand becomes associated with a person or group negative events surrounding the person or. Disadvantages of brand extension.

All this expenditure influences the price of goods and services offered by the brand. The main disadvantage of branding is the high advertising and related public relations costs. Advantages disadvantages of branding. There is a risk that the new product may generate implications that damage the image of the core original brand.

An organization must research the product categories in which the established brand name will work. The concept of branding and identity is to. Let s look at some of the advantages and disadvantages of branding advantages of branding branding makes the customer aware about the product or service because without branding how will customer recognize the product just imagine if there was no branding then all cold drinks would have been same but due to branding many customers prefer to use coke brand while some other prefer to use. Disadvantages of branding in marketing management expensive.

Advantages and disadvantages of brand extension. Typically it takes time and consistency in. It is easier for your goals and mission as a business to adapt over time than it is to meet the unique challenges that your customers face when you continue to offer the same thing. There is a risk that the new product may generate implications that damage the image of the core original.

This is normally done through various marketing and communication approaches including advertising and public relations. Organisations can create customer awareness through branding. The process of creating a unique name and image for a product or service in the consumers mind is called branding.