Branding Of Products

To understand what a brand is think of some very common company names the logos they use the slogans it uses the standard colors of the logos and the types of values that it tries to convey in its advertising.

Branding of products. According to hislop 2001 branding is the process of creating a relationship or a connection between a company s product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers. Branding your organization or product to effectively promote your organization or product you need to continue to establish its strong reputation and personality or brand for it. Branding is endowing products and services with the power of a brand kotler keller 2015. Decades ago branding was defined as a name slogan sign symbol or design or a combination of these elements that distinguish one company product or service from another.

Consistent strategic branding leads to a strong brand equity which means the added value brought to your company s products or services that allows you to charge more for your brand than what. Cobranding encompasses several different types of branding partnerships such as sponsorships.