Building Brand Architecture Sample Report Dell Vs Apple

Apple is an american multinational company founded by steve jobs steve wozniak ronald wayne founded on 1 april 1976.

Building brand architecture sample report dell vs apple. Brand architecture is defined as the logical strategic and relational structure for your brands or put another way it is the entity s family tree of brands sub brands and named products. Introduction in the automotive market toyota has long been the most valuable brand for several years. The way to keep a brand narrowly focused and still expand the company as apple did is to launch second third and even fourth brands. Brand architecture is the organizational structure of a company s portfolio of brands products and or services.

Effective brand architecture includes an integrated system of names symbols colors and visual. Specially this japanese manufacturer is also the only automaker listed in the top 10 brand rankings of interbrand. These extensions can include sub brands products and or services. Apple vs samsung introduction the brands that i would be comparing for building the brand architecture are apple and samsung in mobile phones category.

Apple has always been a lifestyle brand an image carefully nurtured and developed over the years and supported by the genre defining. Building brand architecture sample report. Two shorthand terms are often used to describe how an organization manages its brand architecture. Building brand architecture sample report.