Building Brand Loyalty In Social Commerce The Case Of Brand Microblogs
Building Brand Loyalty In Social Commerce The Case Of Brand Microblogs Sciencedirect
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Building brand loyalty in social commerce the case of brand microblogs. Building brand loyalty in social commerce. Building brand loyalty in social commerce. January february 2016 pages 14 25 download pdf. Electronic commerce research and applications 15.
We examine brand loyalty building on companies brand pages in social commerce. The concept of social commerce refers to any business activities that are mediated by social media or social networking sites curty and zhang 2013. The case of brand microblogs. The case of brand microblogs 1.
Research article full text access building brand loyalty in social commerce. There are currently no refbacks. It is up to the minute and interactive in a way other platforms cannot quite emulate. Understanding how your brand can create and maintain social media loyalty provides great opportunity.
Among the antecedents self congruence demonstrates the strongest influence. We propose that brand loyalty is primarily determined by relationship quality. The case of brand microblogs author. The case of brand microblogs.
Electronic commerce research and applications 15 january february. The main reason behind this approach towards simplicity is that in the case of m commerce resources are at premium. Electronic commerce research and applications. Introduction in recent years social commerce has emerged as an important arena of electronic commerce e commerce.
Building brand loyalty in social commerce. Three types of factors are proposed as the key antecedents of relationship quality. Zhang morad benyoucef sesia j. Abstract 1611 and pdf 1024 refbacks.
Zhang k benyoucef m. Hosted by mason publishing. A brand attachment process perspective. For many twitter is the frontline of customer engagement on social media.
Select article building brand loyalty in social commerce. Building brand loyalty in social commerce. An important step towards achieving brand loyalty through the use of m commerce is to simplify all your processes. Building brand loyalty in social commerce.
The customer has extremely limited screen space on their phone.
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