Company Brand Image

Brand image is the customers perspective of the brand.

Company brand image. Brand image is formed in the minds of customers based upon the experience and interaction of the customers with the brand interactions can take place in different ways and not necessarily only the buying or using of the product and service. The impression in the consumers mind of a brand s total personality real and imaginary qualities and shortcomings. See also corporate image. The product is principally dependent on its brand image and unfavorable or negative image results in the disgrace of the company and later on bringing the same brand becomes difficult.

Positive brand image is exceeding the customers expectations. Brand image is the customer s perception of your brand based on their interactions. What is brand image. Image of any brand tends to develop over time.

Brand image brand identity. Positive brand image enhances the goodwill and brand value of an organization. Whether it s your company website your ranking in search engine optimization or your facebook and twitter pages you should strive for consistency in image and reputation in managing your brand. Brand image is developed over time through advertising campaigns with a consistent theme and is authenticated through the consumers direct experience.

The company has less control over the brand image and always strive to align the brand image with the desired brand identity. The main disadvantage of a brand image is that the brand and its products will always be identified with the image until further changes in the brand image are impelled. It is how the customers actually see the brand based on their interactions. Brand image is more than a logo that identifies your business product or service.

Today it is a mix of the associations consumers make based on every interaction they have with your business. It can evolve over time and doesn t necessarily involve a customer making a purchase or using your products and or services. Brand image is the objective and mental feedback of the consumers when they purchase a product. A brand is the collective impact or lasting impression from all that is seen heard or experienced by customers who come into contact with a company and or its products and services.