Csr And Brand Image Questionnaire

Corporate social responsibility is a win win program for your brand.

Csr and brand image questionnaire. Total quality management business excellence. It can be seen from conceptual framework that corporate social responsibility was an independent variable and brand image was a dependent variable. All participants will remain anonymous. The effect of corporate social responsibility on brand loyalty.

The european commission has defined csr as a concept whereby companies integrate social and environmental concerns in their business operations and in their interactions with their stakeholders on a voluntary basis european commission 2001 p. In order to test the response rate from all the respondents 15 items of corporate social responsibility were adopted from turker d. How csr can enhance brand equity and how it creates a positive image in the minds of all the stakeholders. 2009 and to measure brand corporate social responsibility brand.

Brand questionnaires are essentially documents containing questions which are addressed to the average consumer regarding their taste in brands or their response to a particular brand. Corporate philanthropy is a part of corporate social responsibility csr. Is there a ready made survey questionnaire to measure csr brand image and the relationship between them. 25 tqm quality costs quality improvement roadmaps and quality management systems pp.

The question is how it creates a bridge and at what extent brand equity based on csr. The mediating role of brand image. There is a strong connection between brand equity and csr. Whereas the first study attempted to approximate the study of the relationship between csr initiatives and customer satisfaction using secondary data on csr published by the companies themselves and the acsi index study 2 is a complementary work based on a self reported questionnaire on customer perception of the csr of a specific brand and satisfaction linked to a specific consumption.

If that isn t enough your csr program can also impact your bottom line. I am doing a paper on the relationship between csr in the field of education and. Brand questionnaires must be designed in a way that makes them useful and valuable to the brand itself so that they can analyze the trends and figure out how to better their sales or improve their performance. I would be very grateful if you could complete the following questionnaire it takes less than 5 minutes.

Create your own online survey now with surveymonkey s expert certified free templates. Being a socially responsible by using any approach makes a bridge in between csr and brand equity.