Define Brand Identity

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.

Define brand identity. If a portion of the identity is a particular shade consistency of the color is imperative in maintaining the product identity. Contrary to what many believe branding comes down to much more than memorable logos. Brand identity is distinct from brand image. An organization communicates its identity to the consumers through its branding and marketing strategies.

The identity must match the image projected to the public. Brand identity is the visible elements of a brand such as color design and logo that identify and distinguish the brand in consumers minds. Brand identity is different from brand image and branding even though these terms are sometimes treated as interchangeable. Brand identity should be a consistent message received by its audience.

It represents how an organization wants to be perceived in the market. When you understand your brand and the components that define brand identity colors typography shapes etc it s time for you to work with your designer to develop the creative elements that will help you build a brand and give life to your brand identity. Definition of brand identity brand identity is that image which the company wants to project in its customer s mind. The visible elements of a brand such as colors design logotype name symbol that together identify and distinguish the brand in the consumers mind.

These include your logo web design product packaging brochures and more. Brand identity stems from an organization i e an organization is responsible for creating a distinguished product with unique characteristics. A strong brand identity increases the value of your company motivates and provides direction to employees and creates a strong follower base. It is how an organization seeks to identify itself.

This type of brand strategies has features that are associated with a particular product service company or individual and is expressed externally and is distinguished from other products services companies and individuals within the same aspect. Brand identity is totally controlled by a company opposite to brand image which gets formed on its own. Here s an exercise that will help you define your brand identity and it won t take you very much time. What does the term brand identity mean.

We ll kick things off with a definition.