How To Develop A Brand Name

When developing a brand strategy identify three core components of your business to use as a blueprint for marketing tactics.

How to develop a brand name. Be able to define what allows you to provide your services day in and day out. Develop anywhere from 500 to 1 000 potential names. But though a logo can be the symbol of a business it is not the entirety of a brand. Pinterest pin interest or snapple snappy apple since your brand name will also affect the domain url of your website be sure to shop around to see what s available before you decide.

The right name must capture the imagination and connect with the people you want to reach. This explains why you are in business and the specific customer needs you fulfill. Decide how it will work with existing product or service names if applicable. Develop a strategy to choose a great brand name.

Shopify s free naming brand generator lets you jump from naming your brand to securing the domain name to starting your small business all in a few clicks. Create an acronym from a longer name like hbo home box office. Establish your strategic objective based on your desired brand position and character. Determine what kind of name to develop descriptive invented founder s name etc.

The right name has the potential to become a self propelling publicity campaign motivating word of mouth reputation recommendations and press coverage. This is what helps form a bond or a connection between you and. Select your top 50 name choices. Ever wondered why companies like apple uber and airbnb are so easily identified in a sea of advertising.

In fact creating a logo is just one small step toward developing a strong brand identity. Publish it on your website s about page or distribute it in your publicity materials. It takes years to create a great brand but you can have a creative brand name in seconds. How to come up with a brand name.

The terms brand and logo are often used interchangeably. For example in the 80s and 90s microsoft painted themselves as a company that pulled themselves up by their bootstraps in order to become the most innovative and effective product in their field. The 10 second business name creator. Jonathan bell gives step by step advice on how to c.

Check out our guide to choosing a good business name. Follow this name development and trademarking process used by leading brand development specialists. Developing a great brand name involves more than just coming up with a clever idea. Give your customers a story that they can be a part of if you want to build your brand into a big name.

Determine what your name needs to accomplish.