How To Develop Your Brand Identity

Consider six tips for creating your brand strategy.

How to develop your brand identity. Whether you are a freelancer looking to design a website to market yourself or a fashion designer showcasing your new clothing line building a brand identity should be the first step on every creative s journey. A brand identity is essentially the face your brand shows to the world. Developing a brand strategy can be one of the most difficult steps in your overall marketing plan but it is important because your brand identity is communicated frequently and consistently in multiple ways throughout the life of your business. In other words your brand identity is the way your brand with its core values and mission is expressed.

Your brand identity is what makes you instantly recognizable to your customers. And if you re feeling overwhelmed or don t have the resources to take on the project yourself consider bringing in some expert help. How to create a brand identity. When you create a website set up your social media channels or send email newsletters you cultivate eye level communication with your audience that puts into work all of the brand identity characteristics we ve covered here so far from your brand voice to the choice of your color scheme.

Know what to avoid. Research your audience value proposition and competition. You might be surprised to find that you already have a consistent brand experience between your website and product packaging. Develop your brand identity design assets.

When you understand your brand and the components that define brand identity colors typography shapes etc it s time for you to work with your designer to develop the creative elements that will help you build a brand and give life to your brand identity. Before developing a new brand identity you should first develop an understanding of what your identity looks like right now. 2 audit your existing brand. When creating a brand identity you need to pick the right visuals and content to represent you and maintain a consistent style and tone to support your business brand.

Integrate language you can use to connect advertise and embody on social media. Learn how to develop a brand strategy here. Your brand strategy will influence how you present your identity and align it with your purpose for the most impact. Your audience will associate your brand identity with your product or service and that identity is what forges the connection between you and your customers builds customer loyalty and determines how your customers will perceive your brand.

Online platforms offer multiple avenues for developing your brand identity. Your elements of brand identity should be applied across all channels consistently. Build your online presence. Brand identity is the way that you convey this to the public with visuals messaging and experience.

It is the sole consistent message of your company that is communicated over and over again through a series of visual elements and consistent language.