How To Make My Brand Legal

There several ways you can obtain legal rights to the logo your company has adopted but they are not created equally.

How to make my brand legal. A recognizable and loved brand is one of the most valuable assets a company owns. You want to keep these differentiators front of mind as you move through the naming process. Send your list to an attorney who specializes in naming and trademarking. The easiest way to obtain rights is to just start using your logo.

For example if you promise that your margarita flavored lemonade is the most refreshing drink on the market but your customers routinely complain that they took a sip and were surprised it didn t contain tequila there s something off about the way you re pitching the product. The attorney will conduct an initial trademark search in your business arena and in related areas of business to determine whether using the name may leave you vulnerable to litigation from other brand holders now or in the future. Make no mistake about it. Search the uspto database to make sure your brand s name logo and slogan are unique.

To secure trademark protection through uspto registration your mark cannot already be in use by another business. As a small business you may be competing against big brands with devoted customers and unlimited marketing budgets. Find it go in on it and make it a part of your brand s messaging. Understanding what makes your brand unique is the key to finding a brand name.

Alternatively if the company you want to start has a cause at its core e g if you re starting a social enterprise you can also write this out as a mission statement that makes a clear promise to your customers or to the world. A brand name should reflect your target market and what your product is all about. Make sure that your customers association with your brand lines up with what you re actually offering too. Create a slogan a slogan is a short catchy phrase that in two to three words lets people know why they should buy the product or what the product can do for them.

Your brand heart is certainly one thing that makes you unique but there are also plenty of other things about your business that make you standout.