Impact Of Brand Image On Customer Loyalty Pdf

Brand image which in turn generate the huge short term and long term profit aaker 1997 the brand image is negatively influenced by the brand extensions arslan and altuna 2010.

Impact of brand image on customer loyalty pdf. The purpose of the study was to investigate the effect of brand image benefit on customer satisfaction and loyalty intention directly and indirectly based upon hypothetical model in the current. So there is a positive impact of brand image on the customer loyalty and commitment towards the offerings of the market. The purpose of this study is therefore to examine how brand image can influence customer loyalty as well as impact on customer commitment to market offering within chinese mobile phone market a quantitative approach was employed using 26 item 7 point likert scaled questionnaire administered to 250 participants with 40 percent. Brand image is the set of beliefs ideas and impression that a person holds regarding to an object.

Moreover although the positive impact of brand image on customer satisfaction and customer loyalty has been testified there still minor disagreementsexist between different researches. Therefore this study investigated the impact of customer satisfaction on brand loyalty for durable goods. The impact of brand image on customer experience company x number of pages and appendix pages 39 2 the aim of this thesis was to find out what kind of relationship there is between brand image and customer experience and how the brand image affects to customer experience. Further koo 2003 added that brand image is useful to drive loyalty brand equity brand performance and purchasing habits of customers.