Impact Of Celebrity Endorsements On Brand Image

Celebrity endorsement is one of the most popular and successful advertisement campaigns which involve a well known person or a familiar face promotes a product or service of a particular brand or more than one brand in order to maximize the brand image in a fastest and easiest way.

Impact of celebrity endorsements on brand image. Celebrity endorsement is one of the common advertising strategies for developing a brand image recall and recognition chan ng luk 2013 due to increasing competition and advertising. Analyze the impact of celebrity endorsements on brand. Impact of celebrity endorsement on brand image 1. Celebrity endorsement is always a two edged sword and it has a number of positives if properly matched it can do wonders for the company and if not it may produce a bad image stresses that to be truly effective celebrities chosen as of the company and its brand.

Celebrity endorsement and brand image. These celebrities are the most widely admired celebrities and accelerate sales. Objective of this article is to examine the relationship between celebrity endorsements and brands and the impact of celebrity endorsement on consumer s buying behavior as well as how consumer makes brand. Impact of celebrity endorsement in consumers purchasing decisions.

Celebrity endorsement advertising aims to achieve a favourable impact on brand image. While the magnitude of the impact of celebrity endorsement remains under the purview of gray spectacles this paper is an effort to analyze the impact of celebrity endorsements on brands. Index termscelebrity endorsements brand purchase. A majority of the interviewees perceived that using a celebrity in an ad would increase brand awareness attract the celebrity s fans encourage trial and enhance purchase confidence.

In order to conceptualize a successful blueprint of the brand endorsement many research suggest to understand the connection among the brands customers and celebrities mukherjee d 2009. They identified popularity a good image and congruence between the celebrity s image and that of the brand as important factors for marketers to consider in selecting celebrity endorsers. Do celebrity endorsements actually enhance the brand image. The principle goal of this study is to look at the relationship or effect of big name a brand and to further on analyse consumers perception towards effectiveness of such endorsements on their brand loyalty.

Primarily celebrity source models are explored and the impact of all the sources of celebrities like. Celebrities advertising products is nothing new in fact it has been part of our lives for years.