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The brand is the idea or image of a product or service offered by a company that stays in the mind of the customer. Brandz is the world s largest brand equity database. A product can be easily copied by other companies but the brand always remains unique and different from other brands. Brandz is an invaluable resource containing data on brands gathered from interviews with over 150 000 people every year in up to 400 studies around the world.
It is an emotion or feelings developed towards the company or its product which are offered by the company.
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