In Brands We Trust

Explores the value of brand trust to companies as it grows in importance due to greater use of consumer data.

In brands we trust. 3 comments by doug stephens december 3 2019 05 20 brands have a powerful opportunity to fill the void in belonging and meaning left by the decline of religion and eroded faith in government. For those brands willing to put the work into building trust and a good reputation there s lots of attention to be had. Now replace the words personal. Now we all tend to get lumped into the dung pile and then have to prove that we don t belong there.

Today s consumers expect brands to be authentic stand for something more than just their business and earn their trust. Why companies are the new communities. But is trust losing its power asks james curtis. The 2019 edelman trust barometer special report.

Warc helps you to plan create and deliver more effective marketing. The finding underscores the need for brands using digital marketing to develop trust and understand what information consumers are willing to exchange with a brand. Please don t see the situation as terribly grim though. In brands we trust an eight country study shows that the vast majority of consumers across markets ages incomes and gender say that brand trust is essential to buying.

The reader s digest trusted brands survey reveals that faith in brands remains the benchmark by which consumers choose products. What we know about brand trust. In brands we trust culminates the data from 16 markets and 25 000 people to help us better understand the relationship consumers have with brands and what they value and what does privacy and trust really mean for them. When we started the research we had no idea we would be discussing this through the lens of a covid and post covid world but.