Research Paper On Brand Image

Brand image refers to consumers perceptions of a brand.

Research paper on brand image. The purpose of the thesis is to examine how social media can be used for branding purposes and to research the impact of social media on brand image. Can enhance brand experience act as an effective way of combating counterfeit goods. Impact of brand image and product design on consumer behaviour in the snowboarding market. Brand a trade name used to identify a specific product manufacturer or distributor pallister law 2009 p.

In this research the following definitions are used to determine the key words. The concept brand image has drawn significant attention from academics and practitioners since it was put forward because it played an important role in marketing activities. This research aims to analyze the the effects of perceived usefulness positive online customer review brand image price on online hotel booking intention via multiple regression model. The phenomenon of digital piracy.

This study investigates brand awareness brand identity and brand image in the biggest newly established pharmaceutical retailing company apotek hjärtat. In the context of this thesis branding is defined as the activities that aim to enhance brand equity. Perspective sources definition of brand image blanket definitions. Although brand image was recognized as the driving force of brand asset and brand performance few studies have elaborated on the relationship between brand image and brand equity.

Without a positive and strong brand image companies cannot get a great part of the market share. Brand brand image brand awareness and consumer perception. In relation to louis vuitton and nike. How a company can respond with public relation practices to protect a brand name.

For that companies frequently observe their marketing and branding strategies and practices. Brand name and corporate image valarie murphy taylor omm 615 robert deyoung august 04 2014 abstract the aim of this paper is to describe the difference between brand name and corporate image. Brand image concept in the brand literature. According to keller 1993 positive brand image could be established by connecting the unique and strong brand association with table 1.

Brand image is defined as a set of perceptions about a brand as. Argued that brand image is one of the most powerful aspects that establish the reputation of a specific brand in the marketplace. Since brand develops over time the researchers believe.