Blank Brand Identity Prism Template

The brand identity prism developed by jean noel kapferer is a framework for defining a company s brand identity that includes six elements.

Blank brand identity prism template. Brand identity prism overview. Created in 1996 by professor jean noël kapferer the framework was conceptualized to bring together the tangible and intangible elements of brand identity he broke these down into 2 categories viz externalization and internalization. Physique refers to the visible or common design elements of a brand through which a customer can differentiate the brand from others. Brand identity prism powerpoint template diagrams for presentation.

The first element you need to look into is the physical characteristics or the visual image of your brand. Physique personality culture relationship reflection and self image expressing the brand consistently across all six elements creates brand coherence which strengthens the connection between the brand and the consumer. The internal component deals with how the brand sees itself its values its physical manifestation etc. You can use a creately brand identity prism template to examine these elements in relation to your brand with your team.

Prism blank app this is a project template that essentially creates a new wpf shell application. Brand identity and kapferer s brand prism template. The best collection and fully editable brand identity prism powerpoint template and slides that helps you to visualize and understand the core elements that should be included in your brand define your brand values and strategies and communicate them to your stakeholders. These include brand logos iconography colors shapes etc.

Click use as template to make edits and add data related to your brand. As per kapferer brand identity prism a brand should have its own culture and brands with strong culture end up being cult both product and communication should reflect this culture. The six elements are physique personality culture relationship reflection and self image. Brand identity prism shows how to build a strong brand story and give the brand a recognizable identity based on six important facets of brand identity.

The kapferer brand identity prism contains six unique elements of brand identity. It will have a mainwindow and a mainwindowviewmodel located in the views and viewmodels folders respectively. Export and embed it directly in your presentations and business documentation. I used kapferer s brand prism for a brand identity project and discovered that it is a useful framework to shape the perception and image of a brand.

Brands targeting masses focus on culture which is common to a wider chunk of population or vice versa.