Brand Elements Of Apple Ppt

The list goes far beyond the brand name or logo to involve all the senses including things like taste and smell.

Brand elements of apple ppt. The brand s character memorable. Let s get to it. Below you ll find ten elements through which brands are spread. Brand elements name logo and jingle free download as powerpoint presentation ppt pdf file pdf text file txt or view presentation slides online.

Choosing brand elements to build brand equity slideshare uses cookies to improve functionality and performance and to provide you with relevant advertising. Meaningful ie effectively enable customers to understand the meaning of the brand eg. In the fast moving technology sector functions are benchmarked by competitors at the speed of light and can t be used as enduring differentiators. Desirable brand elements should be as many of the following characteristics as possible.

The brand name logo slogan jingle and packaging style are all examples of brand elements. Bitten apple perfectly complements that time slogan of byte into an apple 1998. The brand is represented by the various tangible elements that create and formulate a visual auditory and olfactory brand identity resulting in the innate and inherent brand elements. For instance the brand logo tagline color palette all the marketing and promotional materials letterheads signage messaging and communication and so on are all tangible representations of the brand.

Apple has built a lifestyle brand and not a functional brand it s peoples perceptions of what apple says about them lifestyle brand and not what it does for them functional brand. Protectable i e legally registrable. If you continue browsing the site you agree to the use of cookies on this website. With the launch of the new imac in 1998 they changed their logo to a monochromatic apple logoit is one of the most recognized brand symbols in the world today and the shape iswhat identifies the company more than the colour.