Your Image Is Your Brand

Brand image is the customer s perception of your brand based on their interactions.

Your image is your brand. It can evolve over time and doesn t necessarily involve a customer making a purchase or using your products and or services. Regardless of your industry you need a rock solid brand to stand out among competitors and capture customers attention. Building out your personal brand can feel overwhelming. In simple words branding is the impression you make what is special about your business and how you connect with your target audience.

Why leave your professional reputation to chance when you can be your own pr guru and manage your image. Not unlike thought leadership it can seem like something successful people have down pat but that s a bit overwhelming for the rest of us. Improving your brand online. Whether it is a post on facebook your newsletter or the product section on your website the image of your brand should be uniform.

Brand image is a general impression of a product held by real or potential consumers. Whether images are used as a background or as stand alone posts it s important to pick a consistent theme. Your personal brand is all about who you are and what you want to be known for. Cadbury s facebook graphics incorporate its iconic purple and white.

Choose images to fit your style. While you know it ll help you advance in your career maybe you ve been holding off because you re not quite sure when or where or how to start managing your image. Brand image is everything in today s cutthroat business environment and 24 7 news and information cycle. An aspect of marketing that is often overlooked when it comes to finding new strategies is branding.

If a customer is happy with your products or services a solid brand image helps to build customer loyalty across your business. Not all of your images need to use your brand colors but aim to use them in at least 50 of your graphics so people begin to associate the colors with you. Building a foundation for a strong brand image. Your online brand image should connect with your target market so everything you put out into the universe should be indicative of your brand s personality and values.

But it is critical to stay current on how to evolve your company s brand image to reflect.