Brand Identity And Brand Image Difference

Brand message is untied by the consumer in the form of brand image.

Brand identity and brand image difference. On the other hand the brand image represents the complete impression about the product or brand in the mind of the consumer considering all the sources. Key difference brand equity vs brand image the difference between brand equity and brand image lies in the broadness of each concept. It is important to distinguish between corporate identity brand identity and brand image. Brand identity is the reality of the company whereas the brand image is the thinking of the audience regarding the company.

It helps to shape the personality of the product service or company. Brand identity vs brand image the difference between brand image and brand identity is derived from the core concept of branding and how customers perceive it. Brand image is the perception of your product or brand by consumers. It s what they hear.

Brand can be classified as a symbol mark logo name word sentence or a mix of these items which companies use to differentiate them from other sellers in the market brand is considered an important aspect of marketing nowadays and. A brand image is created based on consumers experience with a product or service. The term branding stands for giving a name to the products and services and providing it brand power to establish a differentiation between the similar products existed in the market. Brand identity develops from the source or the company.

Brand image is perceived by the receiver or the consumer. It s the voice you give your product or service. Small and large businesses alike therefore must understand brand and corporate identity to succeed in both the national and global. On the other hand a brand identity is created through an organization s active engagement.

However there are significant differences between them which we will discuss in the article ahead. The basic difference between brand identity and brand image is that brand identity is a total of all the brand components created by the company with the aim of depicting a correct image of the company in the eyes of the consumer. Brand identity is how you want the consumer to perceive your product or brand. Therefore the terms brand image and brand identity are quite commonly compared with each other.

Brand message is tied together in terms of brand identity. Branding is a complex concept and it is becoming an essential marketing scheme in simple terms a brand is considered to be a distinguishing symbol logo word sentence mark or a combination of these items which is used by companies to distinguish their. While brand image focuses on improving the consumer s experiences and maintaining relationships brand identity focuses on improving consumer s experiences. Branding makes a difference in how large a company s slice of a market is.

At any given time thousands of companies compete for a portion of revenue pie in various industries. Corporate identity is concerned with the visual aspects of a company s presence.