Brand Identity Prism Of Apple

As per kapferer brand identity prism brands are often at the crux of transactions and exchanges between people.

Brand identity prism of apple. The brand identity prism applies human traits to a brand to recognize what consumers actually think of the brand. Other global brands such as apple nike ibm adhere to an idea which is more globally accepted. The prism works are a way to show how different elements of the brand work together and relate to each other. Branding specialist jean noel kapferer has suggested every brand should use the brand identity prism to improve and alter their image.

It is a prism with 6 different traits at each end of the prism. Sydney and southern highlands nsw australia email. Author manager my virtual marketing manager. As per kapferer brand identity prism a brand has a personality.

75 205 669 335 latest. Jean noel kapferer s brand identity prism is a model that helps businesses build strong enduring brand identities that reflect their core values. The physical characteristics and iconography of your brand. Posted at 03 23h in by danielle spinks earl.

Under his theory the prism can be used to visualized and help businesses build strong brands. The example of brand identity prism is pepsi and the brand is analysed for its activities which have helped in creating brand identity. Apple s brand identity prism cool logo simplicity easy access gui innovative microcomputer believe in bringing culture relation friendliness emotional ship heartfelt changeconnection touch power to people through technology us culture younger brand self enhancement fun connected making customer feel special free thinking. It proposes that a brand s success is driven by a company wide utilisation of the following elements.

In 1996 jean noël kapferer aimed to conceptualize what he considers the six elements of a brand s identity. The brand identity prism works as a diagram to help us understand these elements and how they relate to one another. The brand identity prism was conceptualized by branding expert jean noël kapferer. Together kapferer argues the elements help businesses build strong brands which in turn helps them communicate clearly and transparently and be easily remembered.

Developing a brand identity takes time and thoughtful consideration. Every brand needs an identity that reflects the core values of the brand. Personality is the way in which the world sees. Many brands that are bought in daily life have an obvious identity.

Any of these models might be useful but we think the most useful of all for the small professional services business is the brand identity prism created by jean noel kapferer in 2008.