How To Design A Brand Name

Having created your brand avatar it is also necessary to define a brand archetype when coming up with a brand name that will work.

How to design a brand name. A trademark prevents others from infringing on your business identity by using a similar name logo or other identifying feature of your brand. For instance study how well they have gone about building a brand name. Jonathan bell gives step by step advice on how to c. The right name must capture the imagination and connect with the people you want to reach.

Domain hole offers a suite of naming tools to use and generate business name ideas. By protecting your name you also gain the ability to prevent future competitors from using it. This is one of the benefits of working with a company that provides an all in one package with the brand name domain and logo tied together. How to come up with a brand name.

Finally a very practical way to check on a brand name is to run some targeted keyword searches on google. Research your main competitors or benchmark brands. These tools can be helpful for brainstorming but we think it s important choose vet and test a brand name intentionally and with purpose. The right name has the potential to become a self propelling publicity campaign motivating word of mouth reputation recommendations and press coverage.

Enter a keyword and domain hole will serve a list of results including popular tlds variations domain availability and hacks to get around instances where the domain is unavailable. Ever wondered why companies like apple uber and airbnb are so easily identified in a sea of advertising. For a brand name to be effective it needs to be easy for consumers to recognize and remember. Create an acronym from a longer name like hbo home box office.

Put your brand name in quotation marks and conduct a handful of queries. Put simply the goal is to understand as clearly as possible what your brand will mean or represent which is an essential prerequisite for deciding upon the best brand name to attract potential customers. After you choose your great brand name you can create your logo and corporate identity and then begin creating your brand story brand personality and brand messaging to use throughout your sales materials and marketing efforts. Creating a brand competitor research spreadsheet.

Some things just can t be auto generated so if you re ready to choose your brand name here s our step by step guide to do it. Pinterest pin interest or snapple snappy apple since your brand name will also affect the domain url of your website be sure to shop around to see what s available before you decide. Check out our guide to choosing a good business name. Competitor research is a key element of your own brand development.

Articulate your brand heart.